There are many misconceptions in the world. Is every pesron who drives a motorcycle a drug dealing, alcohol abusing, heavily muscled, dim witted gang member? Does every car chase end up with a vehicle blowing up in a fireball? But these are the kinds of images that are fed to us by marketing. Movies and marketing also give us an image of a “devil may care”, conspicuous consumption and waste associated with gasoline vehicles that pollute not only the air with noise and emissions, but our land and water with liquid wastes.1 The vehicle is an extension of our ego.Children tend to be more focused on what they are doing than the world around them. It is only when we get older that we begin to realize that one pesron’s “exciting sounds” are another pesron’s noise pollution. That someone can laugh at the danger and lives emissions threaten while another will hold every moment of life to be precious. We live in a free country, we can say and feel what we want to say. But that freedom can also allow us to make a fool of ourselves in words and actions. What we say will allow others to judge how conscious we are that our statements can reveal our inner workings and how close we are to being a child.There is also the image of a very smart decision maker who quietly observes patterns in society. They may not wish to advertise where they have been and where they are going as their confidence doesn’t allow the weakness of seeking public aproval. Their ego is a conscious power that does not require that they leave a trail of waste like a dog marking its territory. They might drive a smooth, clean, quiet, powerful, efficient, economical electric car.